The eleven employee advocacy guides at a glance
| Guide | The problem it solves | Best for |
|---|---|---|
| Employee Advocacy ROI | Proving the return in euros | Justifying or renewing the budget |
| Employee Advocacy Metrics | Knowing which numbers to report, and where they come from | Building the monthly scorecard |
| Employee Advocacy Pricing | Knowing the real market price | Comparing tools before you buy |
| How to Get Employees to Post | People won't post at all | Launching or reviving a program |
| Blank Page Anxiety on LinkedIn | People freeze at the empty box | The person who "has nothing to say" |
| 40 LinkedIn Post Ideas | Running out of things to post | Keeping a cadence going, by role |
| Why Employee Advocacy Programs Fail | The program died, not just one person | Diagnosing a stalled program and restarting it |
| Does LinkedIn Still Have an Employee Advocacy Tool? | The native tab is gone and nothing replaced it | Running advocacy on what LinkedIn still gives you |
| LinkedIn Policy for Employees | One off-brand post could stop it all | Setting the rules before you scale posting |
| LinkedIn Guidelines for Employees | Nobody knows what a good post looks like | Handing your team a one-page do's and don'ts list |
| Employee Advocacy in Regulated Industries | “We're regulated, we can't do this” | Finding out which rules actually apply to you |
Where to start
Read for the situation you're in, not front to back:
- The term itself is new to you. Start with what employee advocacy actually means, which defines it, separates the two operating models most definitions run together, and points at whichever guide below fits what you need next. For the surrounding vocabulary, from activation rate to disclosure, the employee advocacy glossary defines it in one place.
- You need to justify the budget. Start with Employee Advocacy ROI, then price your own team with the earned media value calculator and check the market rate in the software-cost guide. If the term itself is new, start one step earlier with what earned media value actually means.
- Your program has stalled. Start with why employee advocacy programs fail to work out whether the program or the people stopped, then read How to Get Employees to Post on LinkedIn and hand your team the post-ideas library and the blank-page fix.
- Compliance is the blocker. Start from a LinkedIn social media policy template, hand your team the do's and don'ts that go with it, then see how Compliance Guardrails enforce your brand rules as each post is drafted. If the blocker is your industry rather than your process, start instead with advocacy in regulated industries.
Ready to see the product behind the guides? The Content Assistant drafts in each employee's own voice, the ROI reporting shows earned media value in euros, and you can compare Authira with other advocacy tools when you're weighing options.
Employee advocacy guides — FAQ
How do you measure employee advocacy ROI?
Convert your team's monthly LinkedIn impressions into earned media value: impressions ÷ 1.000 × a realistic B2B CPM, then compare that annual figure against the cost of the program. Treat earned media value as a cost equivalence, not booked revenue, and read it beside your real pipeline and hiring numbers. Our employee advocacy ROI guide works a five-person example end to end.
Where should I start if we have never run employee advocacy?
Start with the activation playbook, because nothing else matters until people are actually posting. Read the ROI guide next so you can justify the time to whoever signs off on it, and pick up the policy template once more than a couple of people are active. Leave the software comparisons until you know the program will stick.
Do I need a tool to run employee advocacy?
Not at the start. A shared document of post ideas and a recurring calendar reminder will carry a team of three or four for a while. A tool earns its place once the manual version starts costing someone hours every week: chasing drafts, keeping posts on brand, and working out what the program actually returned. Authira is € 299 per month with 5 seats included, but these guides work either way.
Who are these employee advocacy guides for?
Marketing, sales, and HR leads, and founders, at self-managed B2B teams of 3 to 30 running LinkedIn employee advocacy in-house. If you need to reach thousands of frontline employees, or want an intranet and internal comms bundled in, an enterprise employee-experience suite fits better. These guides assume a small team doing it themselves.